Burbank SEO – Search Engine Optimization to Increase Sales
At just over 100 years old, Burbank CA has grown from a sweeping rancho in the late 1700s to a thriving community and home to many entertainment firms including Warner Bros. and Disney. The Burbank Historical Society is a great resource website has great information about the city: http://www.burbankhistoricalsoc.org. It retains a small-town atmosphere but millions of dollars of business is done by firms that call Burbank home. Thousand of businesses take advantage of Burbank’s great tax rates. More business means greater competition and to compete in this environment requires search engine marketing. Also known as SEM or search engine optimization, it’s the process of making your website more visible (more relevant) to search engines like Google. The higher your ranking in results for searches, the more potential customers will be aware of your service or product.
An Internet marketing campaign can encompass many things from paid ads (so-called Pay Per Click) to achieving “organic” search rankings. Burbank SEO Experts focuses on natural, organic results and we get these through search engine optimization. Google (and other search engines) use algorithms that look for certain criteria in order to supply the most relevant results to someone performing a search. These include on-page factors like content (text, images, videos), page titles and even your domain name itself. Off-page factors can include external links to your site, setting up social media profiles and directory listings. All contribute to your relevance in search engines and search engine optimization, at its most basic, is providing information to Google to make your website more relevant than your competitors. Higher relevancy means higher rankings and higher rankings mean more traffic to your site.
Burbank Search Engine Optimization Services
Yes, we can and do work with companies located anywhere because we live in a digital world, but because we’re located in Burbank, CA we can have more personal relationships with businesses in this area. Brick and mortar businesses can’t rely on foot traffic alone and we target searches performed for your products or services by people in your area. We’re able to tell you how many people are searching for a certain term in Burbank and target that term such that your website appears in front of those looking for what you provide. We take into account the volume of searches per month, the amount of competition, how your website is structured and tailor a plan that will boost your rankings to page one of Google. The goal is always page one. Anything lower means invisibility.
Getting Started with SEO in Burbank
As we said, every client and every niche is unique. We want to know all about your business before we start so filling out our Discovery Form is the first step. With your information we’ll be able to send you a free video analysis that you can look over. We’ll give you on outline of search volume and competition levels for your niche and a guideline of how we can take your business to number one. If you need more customers and more sales and want more traffic to your Burbank business website call us today at 818-237-5445 or simply fill out the Discovery Form on this site.